Since 2009, he has been working with IDM South Tyrol (Italy) as an innovation manager in the Ecosystem Construction. From 2010 to 2011, he worked with the Energy and Environment Cluster of Trentino as manager of the business unit for sustainable products. From 2015 to 2016, he was the co-owner of a startup focused on LEED consulting.
In 2015, he co-founded the Living Future Italy Collaborative.
Since 2017, he’s working with Eurac Research as Chair and Project Manager of the COST Action 16114 RESTORE (REthinking Sustainability TOwards a Regenerative Economy). The RESTORE COST Action (2017-2021) will affect a paradigm shift towards restorative sustainability for new and existing buildings and space design across Europe, through the collaboration of 160+ researchers from 40 European countries.
Since 2018 he is European Executive Director for the International Living Future Institute and now President at Living Future Europe. The Institute’s mission will hasten the change and provide needed direction towards a regenerative design transition in Europe. It is actively pursuing European market alignment and adaptations of the Living Building Challenge (LBC).
Building on his 45 years UK and overseas experience in project management, business improvement and sustainability he now supports many leading organisations and practices.
Martin explores our sustainable future, sharing powerful messages and inspiring stories, highlighting the tough choices we face and the opportunities we have to create a better tomorrow.
From understanding climate change, reconnecting with nature, rethinking carbon management and the materials we use in our buildings, he acknowledges we can all imagine better and provokes improvement.
Our built environment is facing an avalanche of disruptive change; methods of design and construction; digital technical and financial; social and climate imperatives; shifts in investment and a new understanding of how we value buildings. Some of these disruptions are from within our sector, far many more are external. Martin alerts us to the next and emerging issues that organisations must address now for a sustainable and future built environment sector.
Author of FutuREstorative, Working Towards a New Sustainability, RIBA 2016. Co-Founder and Vice Chair of RESTORE (Rethinking Sustainability Towards a Regenerative Economy), a 4 Year EU Cost Action research network. Founder of the Living Building Challenge UK Collaborative and advisor to the Cuerden Valley Park Visitor Center, the first LBC registered project in UK. Co-Founder of online construction carbon tool, ConstructCO2
He is an avid writer, and his research and commentary have been featured in news outlets such as China Dialogue, CGTN TV, Engineering News Record, Building Green, Trim Tab, Sustainable Brands, and GreenBiz.
Before joining My Green Lab, James was the Vice President of Strategic Growth for the International Living Future Institute, where he led international growth strategy and became a founding board member of Living Future Institute Europe. During his time at ILFI, James created several leading-edge sustainability programs, including Declare, an innovative ingredient transparency label for non-toxic building products, Living Product Challenge, the world’s most advanced sustainability standard for building products, Just, a social equity label for organizations, and Zero Carbon Building Certification.
James has won numerous scholarships and awards for his research and work; notably, he received a 2012 Fulbright Fellowship to research on green building rating systems in China, was selected as a Greenbiz 30 under 30 Sustainable Business Leader in 2016, and a Net Zero Energy Trailblazer in 2019.